System design, branding, packaging
Tubes often come in unmarked or shabby boxes since they are New Old Stock. I created packaging that can be stacked to look like an equalizer to complement the rest of the materials.
I designed a brand that represents Little Dot’s position and their primary product, the headphone tube amp. The created logo more clearly communicates Little Dot’s role as a headphone audio company using a tech-inspired geometric abstraction of the average customer. The artwork solutions draw inspiration specific to the nostalgic characteristics of a tube amplifier.
Using the product itself I used my Canon dSLR to take photos to use as my base for manipulating in Photoshop. The photographs draw inspiration from the warm and vintage sound signature of tube amplifiers.